Encore Fire Protection is a leading provider of fire protection systems and services. Everyone knows how important fire protection systems are. While conducting our industry analysis, we noticed that everyone else was focused solely on the technical aspects of fire protection.
We think it's important to remember that this industry is really about protecting human life, and passion for this work is derived from that responsibility. So we took a different approach and created a campaign to convey the idea that People, Purpose and Passion are what drives this team forward.